Nissan Snow Globe

We designed and launched an immersive 36 foot ‘Snow-Dome’ experience to highlight the new Nissan Altima and its Intelligent All-Wheel Drive capabilities. It featured a dynamic physical cityscape and accompanying multi-sensory indoor snow experience to bring the story to life. The experience was located next to the World Trade Center Oculus. Visitors were invited to take a custom 180 photo and share on social media using the hashtag #impossiblysmart.

I worked with Fake Love, Nissan and TBWA on the creative development and production of the Snow Dome design, interior cityscape, choreography and visitor journey, which included real falling snow and weather patterns synced to an animated LED floor, audio and lighting show.

Agency: Fake Love / NYTimes Role: ACD